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Saturday, March 6, 2010
DMV Bosses.. Malc Mitch... Crushed Pearls
8:33 PM | 
Posted by
Locs |
Crushed Pearls, LLC was created by students to be an outlet through which other students may express and cater to their interests in entrepreneurship, fashion, music, and many other aspects surrounding collegiate life that are arguably not adequately addressed in colleges.
The CEO Malc Mitch
When did you first become interested in fashion?
I was forced to be into fashion my entire life. The Washington metro area is very big on fashion. Growing up our popularity and respect was really based around how fresh you could be when you went to school. Its pretty superficial but it seemed right when we were young. So as I grew up urban fashion was pretty much second nature because I had been chest deep since I was in elementary school. However, I was always more into the "me" side of fashion rather than the whole "world of fashion". I just wanted to be fresh like everybody else.
How did Crushed Pearls start and what was your inspiration?
The idea of Crushed Pearls began at a round table discussion with friends. We were throwing ideas around about ways we could make a lot of money out of a little bit. After some research I discovered the profit potential in selling T shirts. Crushed Pearls actually started as a t shirt company. People said the name made them think of exclusive denim and hoodies so I struck while the iron was hot and launched the full line a few months later.
What is your overall vision for Crushed Pearls?
I want Crushed Pearls to be more of an umbrella company than an exclusive clothing line. The clothing is the forefront and the public image of the actual company. I would like Crushed Pearls to house restaurants , event planning/hosting, garment manufacturing and more. I am building an empire. I decided to do this because I have a lot of peers with great ideas that could make millions of dollars, but lack the outlet and support to make them happen. Crushed Pearls will be that outlet. Think of us as the modern day Virgin Mobile, or the Google of the clothing world. It all comes with time and experience though, so clothes are the focus as of now.
Hoodie Is Tough
How do you best describe what Crushed Pearls is to those wondering?
Crushed Pearls is a high class urban life style brand. We don't live by the AMerican view of perfection. We create our own view and embrace it to the fullest. Crushed Pearls is here to fill a major void in the fashion industry. A lot of people submersed in the urban culture spend a lot of money and effort to wear clothes that weren't necessarily made for their demographic. Crushed Pearls is here to bring a higher level of quality and style to the urban market.
Enjoy :0)
Follow my man Malc Mitch @CrushedPearls
Future DMV Boss Man
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